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Roblox wanted to create a broadcast-quality, reality-based series centered around their prestigious internal event, Hack Week. The goal was to showcase the creativity, collaboration, and innovation that define Roblox’s culture while engaging both internal audiences and the broader community.
The project required following multiple teams through an intensive week of development, capturing the authentic emotions, breakthroughs, and challenges of the process. The challenge was to film in a way that felt immersive and cinematic without disrupting the natural flow of each team’s work.
NRM partnered directly with Roblox to concept, produce, and deliver a high-quality episodic series that documented Hack Week from start to finish.
We developed a production plan that balanced storytelling, logistics, and technical execution. This included:
A carefully designed crew strategy that ensured coverage was comprehensive yet unobtrusive, allowing participants to stay fully engaged in the experience.
Our video production and photography teams worked seamlessly together to capture the creativity and excitement of Hack Week. The video team focused on cinematic storytelling and emotional beats, while the photography team produced dynamic stills that supported and enhanced the visual narrative.
Each moment was documented with a focus on authenticity, composition, and energy. The series combined documentary realism with the polish and pacing of a reality TV show.
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The Roblox Hack Week Series achieved outstanding engagement, reaching more than 1 million total views within the first two weeks of release.
Key Outcomes:
Through close collaboration, technical precision, and a commitment to authentic storytelling, NRM helped Roblox capture the creativity and innovation of Hack Week in a reality-style format. The combination of photography and video produced a cohesive visual narrative that continues to engage audiences and celebrate the spirit of the Roblox community.
