Roblox - hack week

What we did

Full-service Media Production

Commercial Photography

Creative Strategy

Editing & Motion graphics

Content Distribution

Roblox wanted to create a broadcast-quality, reality-based series centered around their prestigious internal event, Hack Week. The goal was to showcase the creativity, collaboration, and innovation that define Roblox’s culture while engaging both internal audiences and the broader community.

The project required following multiple teams through an intensive week of development, capturing the authentic emotions, breakthroughs, and challenges of the process. The challenge was to film in a way that felt immersive and cinematic without disrupting the natural flow of each team’s work.

What we did

NRM partnered directly with Roblox to concept, produce, and deliver a high-quality episodic series that documented Hack Week from start to finish.

We developed a production plan that balanced storytelling, logistics, and technical execution. This included:

Three full-length episodes that followed five Roblox teams throughout Hack Week.
Five short-form deliverables created for social and internal use.
Simultaneous photography and video production, with photo assets captured in tandem with video coverage to complement and extend the storytelling.
Multiple camera and audio teams working in coordination to capture simultaneous storylines in real time.

A carefully designed crew strategy that ensured coverage was comprehensive yet unobtrusive, allowing participants to stay fully engaged in the experience.

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Execution

Our video production and photography teams worked seamlessly together to capture the creativity and excitement of Hack Week. The video team focused on cinematic storytelling and emotional beats, while the photography team produced dynamic stills that supported and enhanced the visual narrative.

Each moment was documented with a focus on authenticity, composition, and energy. The series combined documentary realism with the polish and pacing of a reality TV show.

Results & Impact

The Roblox Hack Week Series achieved outstanding engagement, reaching more than 1 million total views within the first two weeks of release.

Key Outcomes:

The series delivered broadcast-quality storytelling that elevated Roblox’s internal and external brand communications.
Photo and video assets were integrated across Roblox’s marketing and internal platforms, strengthening the overall campaign reach and impact.
The project was so successful that Roblox partnered with NRM for a second consecutive year.
The content continues to be featured on Roblox’s website and marketing channels today.
The collaboration reinforced NRM’s reputation for delivering large-scale, multi-camera productions with both creative and operational excellence.

Conclusion

Through close collaboration, technical precision, and a commitment to authentic storytelling, NRM helped Roblox capture the creativity and innovation of Hack Week in a reality-style format. The combination of photography and video produced a cohesive visual narrative that continues to engage audiences and celebrate the spirit of the Roblox community.

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