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ZBiotics is a biotechnology company focused on creating genetically engineered probiotics that improve human health and wellness. Their products are designed to support better living through science and innovation, bridging the gap between biology and everyday life.
ZBiotics was preparing to launch a groundbreaking new product called Sugar to Fiber, a probiotic that converts sugar in the gut into usable, healthy fiber. This innovation represented a major step forward for the brand, and it needed to be introduced to the market with a strong, visually compelling story.
The challenge was to bring the product’s science and function to life through both photo and video content while maintaining ZBiotics’ clean, modern aesthetic. The project required detailed coordination among multiple creative teams to ensure every asset aligned with the brand’s visual identity and messaging.
New Revolution Media partnered closely with ZBiotics’ internal creative team to develop and execute a complete visual strategy for the launch. We were an active collaborator from the earliest stages of the creative process, helping to translate scientific concepts into clear, visually engaging storytelling.
Our production plan included:
Detailed coordination across multiple teams to organize, manage, and deliver all creative assets on time and at the highest quality.
Our team combined live-action production, studio photography, and advanced 3D rendering to create a cohesive visual language for Sugar to Fiber. The realistic product renderings seamlessly integrated into marketing materials and the brand’s website, while the video assets brought the story of the product’s science to life in an accessible and engaging way.
Throughout production, we collaborated closely with ZBiotics’ creative and marketing teams to ensure each asset aligned with their brand vision. Every detail, from lighting and color to motion design and composition, was carefully crafted to reinforce the product’s innovative positioning.
The launch of Sugar to Fiber was a success, helping to position ZBiotics as a leader in functional biotech innovation.
Key Outcomes:
The ongoing partnership continues to grow, built on shared trust, creativity, and executional excellence.
