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As iConnections continued to expand its global event footprint, the need for consistent, high-quality visual storytelling became increasingly important. Each event required comprehensive coverage that not only documented the experience but also elevated the brand, supported future marketing efforts, and captured the energy of in-person connection at a premium level.
The challenge was twofold:
Each event also required fast turnaround assets for post-event marketing, while maintaining a cohesive visual identity across locations, formats, and audiences.
NRM began working with iConnections three years ago, initially providing photography coverage for a single local event. As the partnership evolved and trust was established, our scope expanded to become a full-spectrum creative partnership supporting every iConnections event globally.
Today, NRM works closely with iConnections’ events and marketing teams to plan, capture, and deliver comprehensive visual assets for each conference. Our scope includes:
In addition to on-site coverage, NRM is responsible for producing the majority of post-event marketing assets used to promote future events and reinforce iConnections’ brand presence year-round.
For each iConnections event, our team integrates seamlessly into the production environment, working alongside event staff to ensure coverage is both comprehensive and unobtrusive. We develop a tailored coverage plan for each location, accounting for venue layout, programming schedules, and key moments.
Photography and video teams operate in tandem to capture:
Post-event, our team moves quickly to deliver polished assets that maintain a consistent visual language across all events, regardless of geography. Animations and motion elements are used strategically to extend the lifespan and versatility of the content across digital and marketing platforms.
Over the course of a three-year partnership, NRM has become a trusted creative partner for iConnections’ global events.
Key Outcomes:
The ongoing collaboration reflects iConnections’ confidence in NRM’s ability to deliver reliable execution at scale while continually elevating the creative output.
